What is Your Event Saying About You?
A simple guide (and checklist) for nonprofit and philanthropic leaders
Get the Event Brand Checklist
Events are major opportunities to connect with your audience and build your brand's reputation.But when you’re caught up in the day-to-day tactics of event planning, it’s hard to zoom out and consider the big picture.
This guide, written by our managing director, Dave Baker, and creative director, Obiekwe “Obi” Okolo, includes pitfalls and best practices for event branding, followed by a one-page checklist to help you quickly audit your own event brand.
If you’re a nonprofit leader, philanthropic leader, or event planner for a mission-driven organization, this was made for you.
Strategic Advice for Every Aspect of Your Event Brand
Story: The narrative arc that serves as a framework for the event experience.
Identity: The design elements that you use to define and express your event brand.
Experience: How attendees physically move through your event.
Why Events Matter for Nonprofits and Philanthropies
“Events are your organization's largest single brand expression. An event puts you in the same room with your most important people — donors, partners, community members, future supporters — and asks them to give you hours of their attention. Nothing else you do carries that kind of weight.” –Obiekwe “Obi” Okolo, Creative Director
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