Reject cynicism.
Defy apathy
Celebrate good.
Education Reimagined is conceiving and creating a modern public education system where communities—and all their unique assets—become the classroom, lab, library, and playground of learning. As part of this effort, BitterSweet collaborated with Education Reimagined to script, storyboard, design, and animate a series of 8 videos for "The Big Idea" campaign.
Each video explores a different environment and the unique learning experiences offered to young people.