Walden University

The 'Faces of Walden' series presents compelling documentary-style films, photographs, and written articles that blend interviews with visually engaging b-roll footage and photographs. The series documents Walden alumni's personal stories of transformation post-graduation. As part of a comprehensive content strategy, BitterSweet expanded on video and long-form feature stories by creating shorter supplementary articles, and 1-minute, and 30-second cut-downs of the full video for paid advertising. The articles were scheduled for publication on Walden's website story platform.